You've found a talented director, built a narrative and visual image, shot the video — now, you just have to upload it to YouTube and watch millions of views stack up, right? Not quite. Deciding which song from the album to make a video for, linking the video up to the context of your release cycle, unveiling teasers and behind the scenes videos: these are all tools in your music video promotion toolkit. You have to put them to work to maximize the impact of your investment. In this article, we tell you how to pull it all together and craft a winning music video release strategy. Why You Need to Strategize Your Music Video Release Music videos are typically a considerable investment and a critical component of almost any album release cycle.
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